Minimalism is by no means a new design trend. The more you remove ornamentation, the more you reveal the ingenuity of design. The point of simplicity is to highlight the bare, unadorned beauty of an art form without relying on shallow elements. Yet, you shouldn’t confuse minimalism with being crude or plain. The style is inspired by the idea that less is more. Minimalism is a creative approach that involves stripping away embellishments and reducing art to its simplest forms. Here’s what you need to know to decide if a minimalist logo design is right for your business. They do away with visual clutter and differentiate a brand for all the right reasons. When done right, minimalist logos stand out as chic and clever. Using few elements, these eye-catching logos all push the boundaries of creativity.Īt first glance, minimalism might seem like an absence of design, but don’t let the name fool you. What do they have in common? How about the pared-down logos of New Balance and Mozilla? Picture the two-toned NBA silhouette or the elusive Snapchat ghost. Minimalist logos are found in every industry and fit any type of brand identity. In fact, many big brands are ditching outdated logos for fresher minimalist designs. Minimalist designs are simple, unique, and high in demand. No matter how often logo design trends come and go, one style keeps rising back to popularity.
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